What is the cheapest web analytics tool for 100,000 pageviews a month?

For one website, 4 tools have a free plan that covers 100,000 pageviews a month. The cheapest paid option is WireBoard at $9 a month. Set your own traffic above to see the full ranking. Umami; Cloudflare Web Analytics; PostHog; GoatCounter.

Which analytics tools have a free plan?

These tools have a free plan; the limits differ a lot. WireBoard (50,000 pageviews a month on 2 websites, 30 days of history); Clicky (3,000 pageviews a day on 1 website, 30 days of history); Umami (100,000 events a month on 1 website, 6 months of data); Simple Analytics (5 websites, 30 days of history, badge required); TWIPLA (400 pageviews a month on 1 website, 40 days of history); Cloudflare Web Analytics (free on every Cloudflare plan, no traffic limit); PostHog (1 million events a month, 1 project, 1 year of data); GoatCounter (free for reasonable use, including small businesses); Statcounter (5,000 sessions a month per website, 14 days of data).

Which analytics tools work without cookies?

These tools can measure your traffic without any cookies, which in most cases means you do not need a cookie banner for analytics. Matomo and PostHog also have a cookieless mode. WireBoard (cookieless mode with one switch, or cookies only for visitors who accept them); Plausible (never sets cookies); Fathom (never sets cookies); Clicky (no tracking cookies by default); Umami (never sets cookies); Simple Analytics (never sets cookies); TWIPLA (never sets cookies); Pirsch Analytics (never sets cookies); Cloudflare Web Analytics (never sets cookies); Rybbit (never sets cookies); Seline (never sets cookies); GoatCounter (never sets cookies); Swetrix (never sets cookies).

Which analytics tools can I host on my own server?

These tools can run on your own server, which keeps all data in your hands. The others are hosted services only. Matomo; Plausible; Umami; Rybbit; PostHog; GoatCounter; Swetrix.

What does live view mean here?

A tool has a live view when it shows the visitors on your site right now and updates within about 10 seconds. Others show recent visitors with a delay of 30 seconds to several minutes, fine for daily reporting but not for watching a launch as it happens. WireBoard (live visitors, pages, sources and map, on every plan); Matomo (live visit log and map refreshing every 5 seconds); Clicky (spy: live stream of visitors (paid plans)); Umami (live pages, referrers and event log, refreshing every 10 seconds); GoSquared (visitors online now with their pages, live); TWIPLA (live map and pages, as they happen); Rybbit (live list of visitors, refreshing every 10 seconds); Seline (live globe of visitors on the site now); PostHog (live tab streaming each event (alpha)); Statcounter (live feed of each visit and pageview).

What will web analytics cost you?

Prices of 19 Google Analytics alternatives, worked out for your own traffic. Every price is checked against the vendor's pricing page, most recently on 17 October 2026.

My sites getpageviews a month across

19 tools for 50,000 pageviews on 1 website: our pick, then cheapest first

WireBoardOur pick
Real-time web analytics: see every visitor the moment they arrive, on one site or fifty.
- Free plan
- No cookies needed
- Live view
Start free on WireBoard WireBoard pricing and review
WireBoard is made by the team behind Compare Analytics.
Free
The free plan covers this
Clicky
Web analytics with heatmaps
- Free plan
- No cookies needed
- Live view
Free
The free plan covers this
Umami
Open-source web and product analytics
- Free plan
- No cookies needed
- Open source
- Self-hosting
- Live view
Free
The free plan covers this
Cloudflare Web Analytics
Free, cookieless, includes Core Web Vitals
- Free plan
- No cookies needed
Free
The free plan covers this
PostHog
Usage-based analytics, 1M events a month free
- Free plan
- No cookies needed
- Open source
- Self-hosting
- Live view
Free
The free plan covers this
GoatCounter
Free hosted or self-hosted, no cookies
- Free plan
- No cookies needed
- Open source
- Self-hosting
Free
The free plan covers this
GoSquared
Real-time web analytics
- No cookies needed
- Live view
$12 a month
£9 a month, $0.24 per 1,000 views
Pirsch Analytics
Cookie-free web analytics
- No cookies needed
$120 billed yearly, saving $24
$12 a month
$0.24 per 1,000 pageviews
Fathom
Privacy-focused analytics
- No cookies needed
$150 billed yearly, saving $30
$15 a month
$0.30 per 1,000 pageviews
Plausible
Simple, lightweight analytics
- No cookies needed
- Open source
- Self-hosting
$190 billed yearly, saving $38
$19 a month
$0.38 per 1,000 pageviews
Rybbit
Cookieless open-source analytics, EU-hosted
- No cookies needed
- Open source
- Self-hosting
- Live view
$152 billed yearly, saving $76
$19 a month
$0.38 per 1,000 pageviews
Swetrix
Open-source analytics with error tracking
- No cookies needed
- Open source
- Self-hosting
$190 billed yearly, saving $38
$19 a month
$0.38 per 1,000 pageviews
Statcounter
Per-visitor web analytics with a free plan
- Free plan
- No cookies needed
- Live view
$205 billed yearly, saving $23
$19 a month
$0.38 per 1,000 pageviews
Simple Analytics
Privacy-first Google Analytics alternative
- Free plan
- No cookies needed
$200 billed yearly, saving $40
$20 a month
$0.40 per 1,000 pageviews
Seline
Cookieless analytics with visitor journeys
- No cookies needed
- Live view
$240 billed yearly, saving $48
$24 a month
$0.48 per 1,000 pageviews
Matomo
Open-source analytics platform
- No cookies needed
- Open source
- Self-hosting
- Live view
$260 billed yearly, saving $52
$26 a month
$0.52 per 1,000 pageviews
TWIPLA
Website analytics that tells you what to do next
- Free plan
- No cookies needed
- Live view
$383.88 billed yearly, saving $96
$39.99 a month
$0.80 per 1,000 pageviews
Piwik PRO
Analytics, tag and consent management
- No cookies needed
$64 a month
€57 a month, $1.28 per 1,000 views
UserMaven
AI marketing attribution and analytics
- No cookies needed
On request
Priced by their sales team

Monthly prices when billed monthly, excluding VAT. Prices in pounds and euros are converted to dollars at the European Central Bank rate of 16 October 2026. Tools priced per website are worked out with your traffic split evenly across your websites. Spotted an outdated price?

Leaving Google Analytics?

What you keep and lose feature by feature, the best replacement for each need, and the steps to switch without losing your history.

Read the switching guide

What each tool costs as you grow

Monthly price for one website, billed monthly. Some tools stay cheap as traffic grows, others climb fast.

Pageviews a month

Pageviews a month	10k	50k	100k	500k	1M	5M	10M
Umami	Free	Free	Free	$20	$20	$140	$200
Cloudflare Web Analytics	Free	Free	Free	Free	Free	Free	Free
PostHog	Free	Free	Free	Free	Free	$153	$324
GoatCounter	Free	Free	Free	Free	Free	Free	Free
WireBoard	Free	Free	$9	$24	$49	$199	$399
Clicky	Free	Free	$10	$10	$20	Quote	Quote
GoSquared	$12	$12	$12	$32	$65	No plan	No plan
Pirsch Analytics	$6	$12	$12	$36	$54	$99	$159
Fathom	$15	$15	$15	$45	$60	$140	$200
Plausible	$9	$19	$19	$49	$69	$129	$169
Rybbit	$19	$19	$19	$49	$69	$149	$249
Swetrix	$19	$19	$19	$49	$79	$179	$249
Simple Analytics	$15	$20	$20	$40	$60	$120	$160
Seline	$9	$24	$24	$59	$99	$249	$349
Statcounter	$9	$19	$29	$69	$119	$399	No plan
Matomo	$26	$26	$42	$139	$204	$975	$1,900
Piwik PRO	$41	$64	$93	$280	$445	Quote	Quote
UserMaven	Quote	Quote	Quote	Quote	Quote	Quote	Quote
TWIPLA	$13	$40	Quote	Quote	Quote	Quote	Quote

Under $10
$10 to $25
$25 to $50
$50 to $100
$100 to $250
$250 to $500
$500 or more

Privacy and hosting at a glance

No cookies usually means no cookie banner for analytics. Open source and self-hosting mean you can keep the data on your own server.

WireBoard
Data hosted in EU (Germany, Finland)
- Yes: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- Yes: Live view
Matomo
Data hosted in EU (Germany)
- No: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- Yes: Live view
Plausible
Data hosted in EU (Germany, Finland)
- No: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- No: Live view
Fathom
Data hosted in US (EU traffic anonymised in the EU)
- No: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- No: Live view
Clicky
Data hosted in US
- Yes: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- Yes: Live view
Umami
Data hosted in US or EU
- Yes: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- Yes: Live view
UserMaven
Data hosted in EU
- No: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- No: Live view
Simple Analytics
Data hosted in EU (Netherlands)
- Yes: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- No: Live view
GoSquared
Data hosted in US
- No: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- Yes: Live view
TWIPLA
Data hosted in EU (Germany)
- Yes: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- Yes: Live view
Pirsch Analytics
Data hosted in EU (Germany)
- No: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- No: Live view
Cloudflare Web Analytics
Data hosted in Global (Cloudflare)
- Yes: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- No: Live view
Rybbit
Data hosted in EU (Germany, Finland)
- No: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- Yes: Live view
Seline
Data hosted in EU (Germany)
- No: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- Yes: Live view
PostHog
Data hosted in US or EU (Germany)
- Yes: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- Yes: Live view
GoatCounter
Data hosted in EU (Finland, Germany)
- Yes: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- No: Live view
Swetrix
Data hosted in EU (Germany)
- No: Free plan
- Yes: No cookies needed
- Yes: Open source
- Yes: Self-hosting
- No: Live view
Statcounter
- Yes: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- Yes: Live view
Piwik PRO
Data hosted in EU (Sweden)
- No: Free plan
- Yes: No cookies needed
- No: Open source
- No: Self-hosting
- No: Live view

Tool	Free plan	No cookies needed	Open source	Self-hosting	Live view	Data hosted in
WireBoard	Yes	Yes	No	No	Yes	EU (Germany, Finland)
Matomo	No	Yes	Yes	Yes	Yes	EU (Germany)
Plausible	No	Yes	Yes	Yes	No	EU (Germany, Finland)
Fathom	No	Yes	No	No	No	US (EU traffic anonymised in the EU)
Clicky	Yes	Yes	No	No	Yes	US
Umami	Yes	Yes	Yes	Yes	Yes	US or EU
UserMaven	No	Yes	No	No	No	EU
Simple Analytics	Yes	Yes	No	No	No	EU (Netherlands)
GoSquared	No	Yes	No	No	Yes	US
TWIPLA	Yes	Yes	No	No	Yes	EU (Germany)
Pirsch Analytics	No	Yes	No	No	No	EU (Germany)
Cloudflare Web Analytics	Yes	Yes	No	No	No	Global (Cloudflare)
Rybbit	No	Yes	Yes	Yes	Yes	EU (Germany, Finland)
Seline	No	Yes	No	No	Yes	EU (Germany)
PostHog	Yes	Yes	Yes	Yes	Yes	US or EU (Germany)
GoatCounter	Yes	Yes	Yes	Yes	No	EU (Finland, Germany)
Swetrix	No	Yes	Yes	Yes	No	EU (Germany)
Statcounter	Yes	Yes	No	No	Yes
Piwik PRO	No	Yes	No	No	No	EU (Sweden)

What changed in prices

Vendors change plans quietly. These are the changes we found while checking every pricing page.

Between July and October 2026
UserMaven stopped publishing prices. Its Business and Enterprise plans are now quoted by the sales team after a demo, where it used to start at $84 a month.
Source
26 June 2026
Fathom plans from 1 million pageviews now include 75 to 350 websites instead of 50, and extra websites are sold in packs of 50 for $10 a month.
Source
19 June 2026
Fathom added paid API plans from $19 to $399 a month for higher API limits. The standard API stays free on every plan.
Source
Between April and June 2026
Simple Analytics withdrew its Team plan for up to 20 websites. More than 10 websites now needs the Enterprise plan, priced on request.
Source
13 February 2026
Rybbit ended its free cloud plan for new accounts. Cloud plans now start at $19 a month after a 7-day trial; self-hosting stays free.
Source
Early 2026
Statcounter switched from plans sized by pageview logs to plans billed by sessions (visits) per website. The free plan now covers 5,000 sessions a month per website and keeps 14 days of data.
Source
Early 2026
Piwik PRO retired its free Core plan, as announced in July 2025. The paid Business plan replaces it, from €36 a month for 25,000 actions.
Source
May 2025
Plausible replaced its plans with Starter (1 website), Growth (3) and Business (10). The cheapest price for several websites went up: Growth used to cover 10.
Source

No price change in 2026 for WireBoard, Matomo, Pirsch Analytics, Clicky, GoSquared and TWIPLA.

Questions people ask

What is the cheapest web analytics tool for 100,000 pageviews a month?: For one website, 4 tools have a free plan that covers 100,000 pageviews a month. The cheapest paid option is WireBoard at $9 a month. Set your own traffic above to see the full ranking.
Umami
Cloudflare Web Analytics
PostHog
GoatCounter
Which analytics tools have a free plan?: These tools have a free plan; the limits differ a lot.
WireBoard: 50,000 pageviews a month on 2 websites, 30 days of history
Clicky: 3,000 pageviews a day on 1 website, 30 days of history
Umami: 100,000 events a month on 1 website, 6 months of data
Simple Analytics: 5 websites, 30 days of history, badge required
TWIPLA: 400 pageviews a month on 1 website, 40 days of history
Cloudflare Web Analytics: free on every Cloudflare plan, no traffic limit
PostHog: 1 million events a month, 1 project, 1 year of data
GoatCounter: free for reasonable use, including small businesses
Statcounter: 5,000 sessions a month per website, 14 days of data
Which analytics tools work without cookies?: These tools can measure your traffic without any cookies, which in most cases means you do not need a cookie banner for analytics. Matomo and PostHog also have a cookieless mode.
WireBoard: cookieless mode with one switch, or cookies only for visitors who accept them
Plausible: never sets cookies
Fathom: never sets cookies
Clicky: no tracking cookies by default
Umami: never sets cookies
Simple Analytics: never sets cookies
TWIPLA: never sets cookies
Pirsch Analytics: never sets cookies
Cloudflare Web Analytics: never sets cookies
Rybbit: never sets cookies
Seline: never sets cookies
GoatCounter: never sets cookies
Swetrix: never sets cookies
Which analytics tools can I host on my own server?: These tools can run on your own server, which keeps all data in your hands. The others are hosted services only.
Matomo
Plausible
Umami
Rybbit
PostHog
GoatCounter
Swetrix
What does live view mean here?: A tool has a live view when it shows the visitors on your site right now and updates within about 10 seconds. Others show recent visitors with a delay of 30 seconds to several minutes, fine for daily reporting but not for watching a launch as it happens.
WireBoard: live visitors, pages, sources and map, on every plan
Matomo: live visit log and map refreshing every 5 seconds
Clicky: spy: live stream of visitors (paid plans)
Umami: live pages, referrers and event log, refreshing every 10 seconds
GoSquared: visitors online now with their pages, live
TWIPLA: live map and pages, as they happen
Rybbit: live list of visitors, refreshing every 10 seconds
Seline: live globe of visitors on the site now
PostHog: live tab streaming each event (alpha)
Statcounter: live feed of each visit and pageview
How are these prices checked?: Every price comes from the vendor's own pricing page, checked on 17 October 2026. Prices in pounds and euros are converted to dollars at the European Central Bank rates of 16 October 2026. Prices exclude VAT, and yearly prices are the total for one year.